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      1. ӵďVN

        ςڣ2018514աg[Δ:933

        V摪ԓfʲôôf@cһֱǏV˼Ć}ҲǏV愓ăôڏVMwYӍEĽV浽בԓfʲôôf˂עҪFaƷN

        PJfʲôhhȡôfҪV愓ȑԓǡfʲô@ĵIJȻôfNďVoڡfʲôϴMĶMُIaƷ

        ôďV桰fʲôܾNP߸ĽՄһՄԼw

        һV桰fʲôܾN


        ڏV׷NPڡfʲôďV愓ՓԊWġƷՓBIԾŞġƷƂՓBC߀_˼ġNՓUSP߀ġλՓ߀СQՓResonanceRIOՓIՓC Iȵ

        @ЩՓһՓmϏV愓ӄďVN

        ҂ȁһӣ

        tɫbϼ@һlҕVƬһɐ۵СкõϼȡĸoƨɲزTTKڱ_s߲òɐ۵Ск뵽һܺõkƁһСKȡVƬƳ ͥh顱 @VZ

        @VMȤζ׌뵽ͥĘȤСĿɐſ^Ҳӛq

        ϼ߀Ƴ^һlƵďVƬҲdzMͥȤvһССČϼbϮsСMҲԼkҵĶDϲС

        o@ɗlVƬڱFʽρfԓǷdzeNdz

        PJ@ӵĴHƵďV沢܉wFĪ؃rֵwFaƷĪucŒ@һ͵ďVƳĶrgtɫbϼЈN۲̫

        ϼՈˏVݵһҏV湫˾ϼMµĶλV湫˾ڷˮaƷcMĶλϼǡAϻϡ@һλƳϻϼďVZďVZucͻӛdzN

        2004괺֮Pߵһڽ^lăݺFĺ܇ͤVrѽӋ@aƷRҪŒCȻ

        @һ͵

        PJNďVԓǶλʴ_܉VaƷucďV҂ҷQ֮顰USPλďV

        fUSPλN

        ďV܉cֱ^؂_oMYӍUĽ]ж˕صPעďVef˼ȥоfЩʲôďVڵһrgܱPעcMPעҪһc

        ҁׂVՓIJͬЩՓָV愓ġ

        صNUSPĮaƷҳһֵͬwĮaƷcЎׂԣԓǷM܉ʾǪصԓIƷƴ_܉

        ƷՓBIƷƵĸJVnjƷƵLͶYĿҪ첢Sһ֪ȵƷ˿Բ׷ЧVcǏMߵTB뷨ƷMߵĿБԓʲôӵڴ˻AƷƵĸ\MMߵf·СţСϴlࡱһlչٲĮȵ

        ƷƂՓBCJƷֻJͬγƷƂԄtγɳҪƷĻAγԼĂƷ˸ڳƷƱһʲôӣҳrֵ^ƷО•ȵxܴƷƵƻ셢еġmuеġݡȵ

        λՓPositioningƷMĿռһصλλʽСnζλUSPλʹ߶λ龰λaƷeλȸλĻλȵ

        wՓCI{칫˾w܆һƷƵ

        QՓResonanceͨ^VfĿMҕyvĹQ

        ROIՓ{VP“ԣRelevanceԭԣOriginalityԣImpact

        PJϏV愓ġfʲôՓԡUSPλָ„ďVNďV

        USPλ|ǡUSPՓ͡λՓYϵĮaڡUSPλՓָM fʲô ܜʴ_λ܉VaƷuc@ӵďVNďV

        ҂ԏďVAIDASԭ

        AIDASԭÁfVΌM߮aõ傀EAAttentionעIInteresting adȤDDesirelAActionʹُIОSSatisfaction_M

        ԡUSPλָ„ďVڡfʲô挦MشӰ푵ģԪصNUSPλVVc܉MߵעaĶ׌M߰ldaُIُISُIrʹlُIОKMߵ^_M

        ܿUSPVAIDAS^܉ldzֻҪVucʴ_ض܉MʹlُIОmȻKǷ܉׌MߝM߀ȡQڮaƷǷ܉õӰ푵MߴʹaُIО

        ҂ԏČ˾VпUSP˾MĂUSPصNfo׌҂ϵЮaƷUSP

        wzȥ^м

        áIB^l

        h ᡪ^l

        Сڰl

        wѡ

        TCL֮•oKԒ֮ҵһصuc•ďVdzЧش˸r丂ֲߵȟoKԒVǡ㡱VZǡǧfҡтyĹ̶ԒCԼaƷĸTCL֮•oKԒijԡ•ucһ䡰lõ•Ҫ׌TCL֮•oKԒڱaƷÓfĶ_ˏV韵Ј

        V愓ՓІ

        DzV愓ՓͲȻҲJVՓe`

        PJֻڲͬĽǶρ]ՓһĭhnjJNĽǶȁfaЧõ

        PJƷՓBIġÿһV涼njƷƵLͶYnjyڶڃȮaNwĽǶȁ]ƷһȫwĸSVڃȵЂһ̶ς_ƷI󵽏VСһٛƷһNˆTăx݃xM߂_ƷƵ@ЩӰ푵MߌԓƷƵJͬӰ푵δ팦ԓƷƮaƷěQf_ƷһLhȫϵyӰ푶ڛQߵNfDzܮa@Ч

        ƷƂՓBCPJָµďV愓NƷҪͶΛrҪγԼĂ@ñc˵Ľ|Ҫ˽⌦Ăһɴν|˽^ĂҪεĜͨ˽ͬӵһƷҪMĿԼĂҲҪcMиĜͨ@ҪďVMҪ~ɱ_

        wՓ(CI)IcƷƵ^ֵֻвÆһƷIQcƷQͬrſһwcMߜͨrӰ푵MV̕rgܮa@Ӱ

        λՓ(Positioning)ʴ_λMĿЪصĸλǷܘγԼĸ߀ȡQڶλĜʴ_ԺMǷJͬŒλՓcUSPՓҲһͨеڶλՓһNλķʽUSPλUSPՓcλՓ߲ìֻǏNǶȶUSPֱӱЧ@N

        QՓResonancePJAڏVFڡôfķڴ˲ټՓ

        ӵďV߸PJλʴ_܉VaƷucďV

        ԡUSPλMЏV愓

        ĹPೡUSPλăҲθԴչ_V愓ڌ`wF@һĿڴeһЩcλһ

        1r׷ۡrr׷֮һƷMߌȱJ֪cyĸ׷@IJ֮ͬ̎rBļʳ׷׷ۏSrgԭ߀a҂ھһucr@uc@^eaƷM߶Ҳdz߀ԴM߿ܴڵJ׷۲l|^P^ڴ˶λAďVZrȻڮaƷкஔһMǛ_ġrȥُI

        2׷ۡ׳÷ۣԭϸãڸ׷c׷۵IJԲP߰lF@aƷıһõYԴטIטI֪ஔIaƷMҲdzJԭϷV׳÷VZǡ÷ˬԭϡסaƷ÷ۡԼaƷcˬԌӼfMľʽ_dzиȾ

        3ʳ͡ߜҲð220治ð҂ɡƷʳaƷcҵһc~RTȫƷƲͬVc220ߜضa͟@VcdzMߵҌM߁fǷdzRedzܺõ؅^ֵuc~fġ111ġ㡱ڴ˻A҂һVZ220治ðƷQҲָ͡һZpP˂_ˡõ220治ðġʳ220ð˼dzЛ_

        ֮ڏV愓USPλl]dzҪСIҪСIVAһЩHƷһӲôďVͶƷ@rʴ_ذաfʲôúÿһ֏VMЧعʡVYԴ

        ڮaƷеĶλfʲôdzPIֻҪáUSPλďVضзǷNʹVͶҲaoFĚĮaƷ˔„

        Dd“W

        ƷĹ͵*GOGOU*ŷ߹ۿ*AVëƬ