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ϴڣ2018514ա:1261

Ӧ˵ʲôô˵һֱǹ˼Ҳǹ洴ôڹѶĵĽ浽Ӧ˵ʲôô˵ǵעҪʵֲƷ

Ϊ˵ʲôԶԶȡô˵ΪҪ洴Ӧǡ˵ʲôĵIJȻô˵Ĺ޲ڡ˵ʲôϴӶ߹Ʒ

ôĹ桰˵ʲôܾ߸ݶľ̸һ̸Լ

һ桰˵ʲôܾ


ڹżֹڡ˵ʲôĹ洴԰ΪġƷۣBIԾΪġƷƸۣBCԴ˼ΪġۣUSPΪġλۡСۣResonanceRIOۡҵۣC Iȵ

Щһ۸ʺϹ洴Ĺ

һӣ

ɫװϼһӹƬһɰСкõϼȡĸƨɲϵزڱȴ߲òɰСк뵽һܺõİ취һСȡƬƳ ͥԶ顱 

Ȥζ뵽ͥȤСĿɰſҲ

ϼƳһƵĹƬҲdzͥȤһССĽϼװϵȴС߽ҲԼ취ҵӶתΪϲС

Ƭڱַʽ˵ӦǷdzdz

ΪĴƵĹ沢ֵܹĶؼֲֵƷĶʵһ͵ĹƳĶʱɫװϼг۲̫

ϼ˹ݵһҹ湫˾ϼµĶλ湫˾ڷ˲ƷصĶλϼǡԤϻϡһλƳϻϼĹĹͻ׼dz

2004괺֮ߵһڽͷ䷢ݼĺͤʱѾƵƷҪʵ֤Ȼ

һ͵

ΪĹӦǶλ׼ȷܹƷĹҳ֮ΪUSPλĹ

Ϊ˵USPλ

Ĺֱܹ۵شѶŵĽûж˻صعעĹ˵˼ȥо˵ЩʲôĹڵһʱڵĹעעҪһ

۵IJͬЩָ洴ġ

صţUSPӲƷҳһֵͬIJƷмԣӦǷܹʾǶصҵƷȷʵܹ

ƷۣBIƷƵĸΪǶƷƵijͶĿҪ첢άһ֪ȵƷΪ˿Բ׷ЧصǴߵϰ̬뷨ƷߵĿӦʲôӵڴ˻ƷƵĸߵ·СţСϴࡱһ㷢չٲĻȵ

ƷƸۣBCΪƷֻͬγƷƸγɳҪƷĻγԼĸƷ˸ڳƷƱһʲôӣҳֵƷΪȵѡܴƷƵӥƻеġӥϼеġݡȵ

λۣPositioningƷĿռһ컯صλλʽСζλUSPλʹ߶λ龰λƷλȸλĻλȵ

ۣCIǿ칫˾ܵһƷƵ

ۣResonanceͨ˵ĿӵǵĹ

ROIۣǿĹԣRelevanceԭԣOriginalityԣImpact

ΪϹ洴ġ˵ʲôԡUSPλָ´ĹĹ

USPλʵǡUSPۡ͡λۡϵIJڡUSPλָ ˵ʲô ׼ȷλܹƷĹĹ

ǿԴӹ洫AIDASԭ

AIDASԭ˵ζ߲õ裺AAttentionעIInteresting ȤDDesireAActionʹΪSSatisfactionﵽ

ԡUSPλΪָ´Ĺڡ˵ʲôشӰģԶصţUSPλܹߵעӶ߷ڹ׹ʹΪߵĹдﵽ

ܿUSPAIDASܹdzֻҪ׼ȷضܹʹ䷢ΪȻǷܹȡڲƷǷܹõӰ쵽ߴʹΪ

ǿԴӱ๫˾пUSPɱ๫˾ĴUSPص˵ǣϵвƷUSP

˿ȥͷм

áӪͷ

Ʈ ᡪ˳ͷ

Сڷ

ѡϸ

TCL֮绰֮ҵһص㡰ĹdzЧش˾ʱ侺ֲߵ绰ǡ㡱ǡǧҡΪǰѴͳĹ̶绰ԼƷľTCL֮绰ijԡΪһ䡰˭õҪTCL֮绰ڶƷӱӶ˹г

洴۲

Dz洴۾ͲȻҲΪʦǴ

ΪֻڲͬĽǶǵһĻǶԵΪĽǶ˵Чõ

ΪƷۣBIŵġÿһ涼ǶƷƵijͶʡǶԵڶڲĽǶƷһȫĸݷḻڵдһ̶ϴƷҵ󵽹СһƷһҳԱDZߴƷƵЩӰ쵽߶ԸƷƵͬӰ쵽δԸƷƲƷľ˵ƷһԶȫ洫ϵͳӰھߵ˵DzܲЧӦ

ƷƸۣBCΪָµĹ洴ƷҪͶοҪγԼĸñ˵ĽӴҪ˽ԷĸһνӴ˽νĸҪεĹͨ˽ͬһƷҪĿԼĸҲҪиĹͨⶼҪĹҪ޶ɱܴﵽ

(CI)ҵƷƵֵֻвõһƷҵƷͬʱDzſΪһ߹ͨʱӰ쵽ʱ䲻ܲԵӰ

λ(Positioning)׼ȷλĿжصľλǷܹγԼľȡڶλ׼ȷԺǷͬʵλUSPҲһͨеڶλһֶλķʽUSPλUSPۡ롰λ߲ۡìֻǴǶȶUSPΪֱӱЧǿ

ۣResonanceΪڹڡô˵ķڴ˲ϸ

Ĺ߾Ϊλ׼ȷܹƷĹ

ԡUSPλй洴

ĹೡUSPλҲθԴչ洴ʵֳһĿڴҾһЩλһ

1׷ۡ׷֮ΪһƷ߶ȱ֪ͳĸ׷ԵIJ֮ͬʪ״̬ļʳ׷׷۳ʼԭھһ㡪Ʒ߶ҲdzԴ߿ܴڵΪʪ׷۲صĹڴ˶λĹʵȻڲƷк൱һdzġʡȥ

2׷ۡ׳÷ۣԭϸãڸ׷׷۵IJԲ߷ƷıһõԴҵҵ֪൱ӪƷҲdzϿԭϷ׳÷ǡ÷ˬԭϡסƷ÷ۡԼƷص㡰ˬԲ㼶ݽľʽdzиȾ

3ʳ͡Ҳð̣220治ð̣ǸݡɡƷʳƷصҵһ㸣³ȫƷƲͬ㡪220¶dzߵҶ˵Ƿdzʶdzܺõֵ˵ġ111³ġ㡱ڴ˻Ǵһ220治ðƷҲָ͡һ˫˴ˡõ220治ð̵ġʳ220ð̡˼dzг

֮ܶڹ洴USPλŷdzҪСҵΪҪΪСҵԤһЩʴƷһôĹͶƷʱ׼ȷذա˵ʲôúÿһֹЧؽʡԴ

ڲƷеĶλս˵ʲôdzؼֻҪáUSPλĹضзǷʹͶҲɱIJƷ˵ʤ

תأ

Ļݺ,뾫Ʒþһ,ٸƬƵ,Ưļٸ